#Edudemic authors, why hide?

Edudemic (#edudemic) was created in 2010 and has since grown into one of the most popular destinations to cover teaching, learning, and how technology positively shapes our education.  They publish various types of posts:

• Research and evidence-driven strategies for professional and self-improvement
• Expert guides and how-tos for the newest education apps
• News re-caps of the most important updates for each week
• Compilations of the most useful edtech tools and tips
• Reviews of valuable and innovative products for educator
• Special features such as college reports

I have written for Edudemic in the past (image) and have shared many great stories related to education.  But today, as I was perusing the site, I came across a post that I wanted to share. I noticed (for the first time) that the "author" of the post was listed as Edudemic Staff.

In this particular Edudemic post, I happened to take issue with the narrow definition of the term scaffolding; but more importantly, the bigger question is whether an educational website like Edudumic should post ideas anonymously.

The term anonymous can be defined as

1. without any name acknowledged, as that of author, contributor, or the like.
2. of unknown name; whose name is withheld.
3. lacking individuality, unique character, or distinction

By listing the author as Edudemic Staff, ideas then get linked to the entire Edudemic organization and not to any particular author(s).  From an organizational standpoint, what's the benefit for doing this?  From an individual standpoint, what's the benefit?

As in a school, Edudemic's identity, reputation, etc. is directly related to the efforts of it's individuals.  What's better for the organization, to have a reader disagree with an individual (author) or with the entire organization?

As an individual author, what advantage is there posting one's ideas as Edudemic Staff versus listing one's own name?

When I have posted to Edudemic, I would never have considered spending the time to post an idea if my name weren't associated with the idea.  My rationale was (and still is) that posting to Edudemic was a good opportunity to share my ideas to a readership that also might subsequently lead to connecting with other individuals.  Those who read my posts could also make a value judgment on the validity, reliability, and level of bias of my ideas - they could consult my online identity and judge for themselves how credible (or not) my thoughts and opinions were.  I think this is a valuable consideration that readers of Edudemic lose when posts are published under the veil of Edudemic Staff.

A possibility: One possible reason for posting as Edudemic Staff is to give the impression that there are more authors involved in publishing than there actually are.  If this is the case, what's worse? 1) A blog with the same (or limited number of) authors or 2) not knowing who wrote the blog?  I would say the latter.  If the problem is having a limited number of authors, the answer is not posting ideas anonymously. 

Reflection...

1. Should websites like Edudemic post ideas anonymously?
2. From an organizational standpoint, what's the benefit of posting ideas as Staff?
3. From an individual standpoint, what's the benefit of posting ideas as Staff?
4. From an organizational and individual standpoint, what's the benefit of posting ideas using the author's name? 
5. What's better for the individual and/or organization, a reader disagreeing with an idea posted as Staff or an idea where the author's real name is revealed?
6. How can organizations promote open authorship in online spaces?
7. What are possible reasons for posting ideas as Staff?